Blog Design for 'Froda Creazioni'

{Read in Italian...}

Today I want to show you my latest custom blog design work: Froda Creazioni!
Blog Design for Froda Creazioni
Grazia, my lovely customer, needed a new look for her space: it had to be very kawaii, sort of otaku, slightly geek, with a sprinkle of fantasy.
Grazia is such a talented crafter. She creates wonderful amigurumi and polymer clay accessories {even for cosplay!} along with more traditional crafts, like ring bearer pillows.

For her new blog design, we started from a little illustration that represents herself as a little, crafty hobbit. This illustration was made by Grazia's friend Nari. Unfortunately, the original image was lost, so I had to rearrange the one that was in her old header, redrawing a couple of missing parts.
The rest of the design had to be very manga-inspired: a theme that was so very dear to me, when I was a teenager.
This work was so much fun!
I got inspired by my old addition to halftone screens, the ones that you can commonly see on shojo mangas {girly Japanese comics}: I used to buy these rare and expansive sheets, to apply them over my drawings and comics. I wanted my graphic elements for Grazia's blog to bring this halftone feeling.

As for colors, Grazia loves light blue and green. I paired them with a bright liliac, to create a nice contrast. With a total white background, the layout resulted simple, clean and fun.
The main font is a clear sans-serif, while for the titles I needed something with that fantasy vibe I was looking for... so I asked for help to Bilbo! XD
Desktop and Mobile Visualization for Froda Creazioni

On the home page I added a slider with some edited pictures that lead to some themes of Grazia's creations.
Her contact page contains a handy form scripted by me.

I hope that you liked my work for Grazia and I thank her again for trusting me!

Two little works

{Read in Italian}

Today I realized that I've never mentioned here a couple of little vector works that I made some months ago.

The first one is the new logo for the creations of Le idee della Vale.
New logo for Le idee della Vale
I revisited her doodle with Illustrator. Vale wanted her Mini Me to resamble her as much as possible. We needed a couple of tries to make her glasses look identical to the real ones that she wears! In the end, I think that this illustration is cute, very kawaii and a little geeky.

The second one is a watermark for Decoriciclo. Of course, there's a dark and a light version of it.
Watermark for Decoriciclo
I recreated the content of her header with Illustrator. The original piece was made by Daniela herself, with a pyrograph: she's one of the most versatile crafters that I've ever known!

What do you think?

Blog Design & Branding for 'I fiori di Marica'

{Read in Italian...}

Today I'm happy to show you my latest blog design and branding work, for I fiori di Marica.
Maria Carmela and Tina are a couple of creative mother and daughter. They work with almost any material, their imagination has no limits!
Blog Design & Branding for 'I fiori di Marica'
Tina and Maria Carmela had clear in their minds most of what they wanted for their new blog layout. Of course, when I had to deal with an idea that I didn't think could have been effective, I offered them different options.
Designers are not merely tools: our work should always include offering the customer the best advice possible, according to our experience.
So, they gave me some options about the color scheme to follow. They also wanted a certain font included and they gave me the scan of one of their felt creations, a flower. This felt flower eventually became the theme of the whole design. After cropping and editing it accordingly to my needs, I used this flower to create the social icons and the "back to top" button. The I used the same shape to make the logo and some other elements, like the bullets for the lists that they can make on their posts. Here you can see them in action.
Blog Design & Branding for 'I fiori di Marica' - palette da Design Seeds
The chosen color palette. Source: Design Seeds
I had some troubles when I had to include a font that was not present on Google Web Fonts: with Blogger, this can be very tricky!
In the end, I found a decent solution, thanks to a Jquery plugin.
The result is that now you can see the navigation menu, the titles of the widgets and some other written elements with this cute label style.
If I were a lazy designer, I would have opted for images, instead of "wasting" so many hours looking for a better solution. But this way the blog owners will be able to add new pages or widgets without having to create new images and mess with html code.
No sir, the labels will appear effortlessly, as they edit their widgets the easy way.

Of course, I made a custom mobile visualization for them...
Blog Design & Branding for 'I fiori di Marica' - mobile and desktop visualization
... and I created the app-style icon, for smartphones and tablets.
Blog Design & Branding for 'I fiori di Marica' - mobile icon
Screenshot from my smartphone.
When the blog was complete, Maria Carmela and Tina commissioned me also some packaging and branding material, for print usage. So, there we have:
  • business cards;
  • labels with their address, to be put on their envelopes;
  • round stickers;
  • tags for their jewelry;
  • small tags that will be printed on tissue, to stitche them on fabric creations;
  • labels to be put on promotional flayers for their online shops.
I used some qr codes, to make it easier to reack their links.
Blog Design per 'I fiori di Marica' - branding and packaging
Thank you so much, Maria Carmela and Tina! It's been a pleasure to work with you!
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